Managing change is complex. However, our understanding of human behavior is deeper than at any other time, thanks to the growing body of cognitive and behavioral research. SellerNAV® helps you apply the latest psychology to drive performance.
Gap Analysis is a useful tool widely used in many professions, but less so in selling. However, identifying and filling gaps in terms of sales; skills, process, strategy and systems is at the core of the job of the modern sales manager. With that in mind this post provides some pointers on applying proven gap analysis methods to selling – something that SellerNAV® does very well.