It has long been a popular complaint that sales and marketing is high in spend, but low in visibility. It is often seen by others, for example the CFO, as a black box.

Revenue Performance Management is the term increasing being applied to the demand for increased levels of visibility, predictability and control in respect of sales/marketing.

SellerNAVĀ® supports Revenue Performance Management by enabling managers to track, measure and optimize the relationship between what goes on in sales and the revenue of the corporation.